ETHIQ AI® Certified AI Practitioner Programme
You can use AI.
Now build work
you can stand behind.
Turn your AI skills into a professional service with the judgement, practical methods and assessed portfolio to deliver responsibly.
For consultants, coaches, VAs and service professionals ready to take their AI work further.
£2,000 · Pay in full, Pay in 4 or Klarna
Recorded sessions. Available year-round. Learn on your schedule.
CPD Certified
24 CPD points, certified by The CPD Certification Service.
Good Business Charter accredited
ETHIQ AI is a Good Business Charter accredited business, committed to responsible standards in how we work.
What accreditation means (opens in a new tab)The step beyond prompting
Your clients need more than a clever prompt.
They need someone who can spot a worthwhile opportunity, ask the difficult questions and build something that actually helps.
Perhaps you already use AI every day. You can see the possibilities. But when a client asks about data, risk, pricing or what happens after handover, the answers can feel less obvious.
That is the work we do here. You will learn a practical method for making those decisions, then use it to create work you can explain, test and stand behind.
Responsible, practical and profitable AI.
With people and professional judgement at the centre.
What changes when you have a method
More confidence.
Because you have the work to back it up.
Move from experimenting with tools to making considered decisions and delivering a clear service.
Find the right problem.
Lead discovery, map the workflow and recognise where AI is useful, where it introduces risk and where a person needs to stay involved.
Create something useful.
Design workflows, write stronger prompts and build a tested AI assistant around a real business need.
Make it professional.
Document your decisions, prepare a proper handover and shape a service with clear scope, pricing and a proposal.
“I know what good looks like and this course is beyond good - it’s excellent!”Toni Addinall · Learner feedback after Module 4
The curriculum
Twelve modules.
A clear path to practice.
Work through the recordings in order, apply the frameworks and return to the lessons as you put them to use. Open a module below to see more.
01 / Understand
Build your judgement.
01. What AI actually is and why it matters
Understand what AI can do, where it falls short and what useful adoption looks like.
02. The ethics of AI in business
Work through bias, accountability, data and the impact your decisions have on people.
03. What to automate vs protect
Decide where automation helps and where human judgement needs to stay involved.
04. Choosing the right tools
Evaluate fit, security, ethics and commercial value before adding another subscription.
02 / Apply
Build useful solutions.
05. Prompting with purpose
Give clearer instructions, shape useful outputs and review them with judgement.
06. From user to practitioner
Take professional responsibility for the AI work you deliver.
07. Client discovery and AI briefing
Ask better questions and turn a business problem into a clear, useful brief.
08. Workflow design and automation
Map how work happens and design improvements around what the business actually needs.
03 / Deliver
Build your practice.
09. Building GPTs, skills and AI assistants
Scope, build, test and document an assistant without needing to code.
10. Ethical delivery and client handover
Make responsibilities, training and ongoing use clear before you hand work over.
11. Pricing, positioning and proposals
Define your scope, price your service and explain its value in a credible proposal.
12. Marketing your AI practice
Communicate what you do and bring your work to the people who need it.
Practical frameworks you can put to work.
Your Capstone Portfolio
Show what you can do.
And why you did it.
Bring the learning together in one practical project using your own business or a real client engagement.
Your ETHIQ AI Certified Practitioner designation is earned through assessment. Watching the recordings is the beginning. Applying the learning is what makes it count.
- 01A discovery brief and workflow maps
Show the problem, the opportunity and what you would change.
- 02A working AI assistant
Include its scope, instructions and evidence of testing.
- 03A client handover pack
Make responsibilities, everyday use and maintenance clear.
- 04A professional proposal
Set out your deliverables, pricing and timeline.
- 05Your reflection
Explain your choices and what you learnt along the way.
Learning that fits an actual life
Ready when you are.
There when you need it.
No waiting for the next intake. No rearranging your week around a live teaching slot.
Join, work through the pre-recorded sessions and give yourself time to put the learning into practice.
A good fit if you already use AI and want more structure, professional judgement and practical evidence behind your work. No coding qualification needed.
- All 12 modules as pre-recorded sessions
- Transcripts, written guides and supporting resources
- Seven practical ETHIQ AI frameworks
- Knowledge checks to support your learning
- Capstone assessment with tutor feedback
- One resubmission opportunity
- 12 months to access the course and complete your assessment
- CPD certificate and practitioner designation on meeting the requirements
From the people doing the work
Hear it from the learners.
Experiences from the original live programme, sharing what they learnt and how they applied it.
Learner Sarah Damani used the course frameworks to present an AI policy, an Automate vs Protect Matrix and tool recommendations to an existing client. They then explored further automation and potential app builds.
Individual experiences are not a promise of earnings. The programme is now delivered through pre-recorded sessions.
Meet your teacher
Hi, I’m Hali.
I like AI with a purpose.
I’m the founder of ETHIQ AI® and a Responsible AI Business Strategist. I help trusted professionals make AI useful in their businesses while protecting the people, judgement and trust behind the work.
I built this programme around the methods I use in practice: asking better questions, choosing tools carefully, testing what we build and handing it over properly.
As a mum of four running a business, I also know learning has to fit around an actual life. You get clear teaching, practical application and the space to work through it in a way that suits you.
Founder, ETHIQ AI®
Your next professional step
Build a practice
with substance.
The full Certified AI Practitioner Programme, with the recorded teaching, frameworks and assessment to help you put your skills to work.
CPD Certified · 24 CPD points
Your ETHIQ AI practitioner designation is awarded after successful assessment.
ETHIQ AI® Certified AI Practitioner Programme
No VAT to add.
Choose your payment option at checkout.
Enrol in the programmeRecorded sessions · Enrol year-round
Klarna is subject to eligibility and terms.
Keep learning with us.
The pay-in-full option includes one year inside The AI Reckoning®, my Skool community.
Your year of community membership is included when you choose the pay-in-full option.
Is this live or recorded?
This is an on-demand programme. The sessions are pre-recorded and available to work through when it suits you. There is no cohort start date and no live attendance requirement.
How long do I have access?
You have 12 months of course access to work through the recordings, use the resources and complete your assessment.
Do I need technical experience?
No coding qualification is needed. You should be comfortable using an AI tool such as ChatGPT or Claude and ready to apply what you learn to practical business situations.
What does CPD Certified mean?
The programme is certified by The CPD Certification Service and is worth 24 CPD points. The ETHIQ AI Certified Practitioner designation is awarded separately by ETHIQ AI after you meet the assessment requirements. This is professional development, not a degree, an Ofqual-regulated qualification or a professional licence.
Is the practitioner designation automatic?
No. You need to complete the assessment and meet the required standard. The pass mark is 80%; 90% or above earns a Distinction. Tutor feedback and one resubmission opportunity are included.
Can I spread the payments?
Yes. Pay in full, Pay in 4 and Klarna are available through the checkout. Check the payment schedule and terms for your chosen option there. Klarna is subject to eligibility and its terms.
Who gets the year inside The AI Reckoning®?
The pay-in-full option includes one year inside The AI Reckoning® Skool community. This community membership is an inclusion with the pay-in-full option. The programme itself is available with Pay in full, Pay in 4 or Klarna.
Will this guarantee clients or income?
No course can promise that. You will work on practical skills, a portfolio and the foundations of an AI service. Finding clients, marketing your work and building your business still require your own action.
Can I ask a question before enrolling?
Of course. Email hali@ethiqai.co.uk and tell us what you would like to know before deciding.
Make your next AI project
one you can stand behind.
Learn the method. Build the work. Earn the designation.
Join the Certified AI Practitioner Programme